HTC proud to share touch vision with Apple

With Apple introducing its new iPod touch in the US, Peter Chou, CEO and president of High Tech Computer (HTC) pointed out that HTC has registered HTC Touch as a trademark worldwide, adding that the company feels proud to share the same vision as Apple over touch screen functions. The company would not comment whether or not it will take legal action against Apple for trademark infringement.

Apple's new generation iPod touch is similar to HTC's Touch smartphones as both products feature a touch screen interface and share similar trademarks, some market observers have noted. This could be read as a challenge to HTC.

Ching-hung Wang, marketing manager of HTC pointed out that he does not think Apple's iPod touch was targeting HTC since Apple should put its focus on bigger companies like Google, Yahoo and Microsoft. As for whether iPod touch violates HTC's trademark, Wang pointed out that in the past Apple and Cisco were able to reach a mutually satisfactory agreement over the rights to the iPhone trademark, adding that the question surrounding the rights to the Touch trademark would need further observation.

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Apple iPod Touch Features Overview

Revolutionary multi-touch interface
iPod touch features the same revolutionary interface as iPhone.

Music: If a picture says a thousand words, think of what all the album art in your collection might say. With Cover Flow on iPod touch, you can flick through your music to find the album you want to hear. And when you do, a quick tap of the cover flips it over to display a track list. Another tap starts the music.

Photos: iPod touch holds up to 20,000 photos you sync via iTunes. Flick to scroll through thumbnails. Tap to view full screen. Rotate for landscape format. Or perform some sleight of hand by opening two fingers to zoom in. You can even play slideshows, complete with music and transitions. Set any photo as your wallpaper to personalize your iPod touch...with a touch.
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Gorgeous 3.5-inch widescreen display
Watch your movies, TV shows, and photos come alive with bright, vivid color on the 320-by-480-pixel display The 3.5-inch display gives you video like nothing you’ve seen before on a portable device.

Watch your favorite movie. Catch up on television shows, anywhere. Enjoy video podcasts. Play music videos. All using multi-touch technology that lets you bring up onscreen controls and go widescreen (or back to full screen) with a tap.



Music downloads straight from iTunes
Shop the iTunes Wi-Fi Music Store from anywhere with Wi-Fi. With iPod touch, you can discover new music anywhere. Built-in wireless capability gives you access to the iTunes Wi-Fi Music Store, where you can buy songs with a tap.

Just find a Wi-Fi hot spot, tap the iTunes button, and browse new releases, top tens, and featured music — or search for anything. Listen to a 30-second preview. Click once to buy any song for 99¢ and it starts downloading instantly. It’s the fastest, easiest way to build a digital music collection.

Starbucks Music: You walk into a Starbucks. Order your latté. While you wait, you hear a song wafting from the loudspeakers. You love it. So you get out your iPod touch and buy it over Wi-Fi. Just like that. The iTunes Wi-Fi Music Store on iPod touch tells you what’s playing in select Starbucks and lets you buy it along with other featured Starbucks content. So you can sip, shop, and listen.


Surf the web with Wi-Fi
Browse the web using Safari and watch YouTube videos on the first iPod with Wi-Fi built in.

With Apple’s Safari browser built in, iPod touch is the only iPod that gives you wireless access to the web, everywhere you go. See websites the way they were designed to be seen.

Sync your bookmarks or add a few as you go. Search the web using the touchscreen keyboard. Zoom in and out by tapping the multi-touch display.

Got a bit of a YouTube addiction? iPod touch feeds it from anywhere with a special YouTube player built right in. Watch featured videos, check out the most viewed, search for something specific, then bookmark your favorites for future reference. It’s all the fun of YouTube — pocket-size.

Apple iPod Touch Technical Specifications

Apple iPod Touch Gallery

Apple iPod Touch Reviews

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Apple Component AV Cable for iPod Touch

Easily connect your iPod Touch to the component video inputs on a TV. The cable also features audio and USB connectors, and a USB Power Adapter is included in the box.

Connect an iPod to your television with the Apple Component AV Cable, gather up your friends, and watch videos or slideshows together on the big screen. You can also connect the Component AV Cable to your stereo or powered speakers for a room-filling audio experience.

The Component AV Cable connects to your iPod or Universal Dock via the 30-pin dock connector and to your TV, home theater receiver, or stereo receiver via the component (Y, Pb, and Pr) video and red/white analog audio ports. The cable also features a USB connector that you can plug into a power source, such as a computer or the included USB Power Adapter.

Note: Component video output to television is supported by iPod nano (third generation) and iPod classic at 480p or 576p resolution, and by iPod touch at 480i or 576i resolution.

This Apple Component AV Cable will ship in two to three weeks for a Price of $49.

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Apple iPod Touch will cannibalize iPhone

Apple’s iPod Touch will cannibalize the iPhone. My hunch is that most folks that bought the iPhone keep the phone part as an afterthought. Take a Wi-Fi enabled iPod, toss in a browser and the differences between the iPod and iPhone stop at the phone.

What’s really notable about the iPod Touch is that it totally reverses conventional thinking. When the iPhone launched the idea was that the iPhone would cannibalize iPod sales. As this plays out it’s going to be quite the opposite.

Analysts notes are already trickling in. Here are a few notable thoughts:

TBR:
TBR believes the new iPod touch is the first instance an important new product category, the mobile content platform. With aggressive iPod touch pricing and a radical price reduction of the iPhone, Apple is lowering the entry barrier for this new type of device. At the same time, the new line of iPods will rejuvenate the iPod line which had seen revenue growth flatten in recent quarters. And direct access to iTunes will strengthen Apple’s position in the content distribution market.

Apple announced a partnership with Starbucks, through which users can used the Starbucks Wi-Fi hotspots for free access to the iTunes store. Starbucks’ Wi-Fi network is provided by T-Mobile and normally requires paid user subscription. TBR believes that, in addition to boosting Starbuck’s coffee sales, the iPod Touch will greatly increase the market for Wi-Fi hotspots and should provide a boost to T-Mobile’s hotspot business.

Bank of America:
To us, the most significant product announcements concerned the iPhone - 8GB now $399 vs. prior $599 and 4GB discontinued (likely less than 25% of mix). We believe the 8GB price reduction signals (1) unit sales are not living up to heightened original expectations and the ASP is now more in-line with other smart phones (2) possible positioning of its portfolio for a C4Q07 global (i.e. including the U.S.) launch of a 3G iPhone (vs. 2.5G now). Net, a lower than expected blended ASP likely in F2008 and F2009.

JP Morgan:
Overall, the event was largely in line with expectations with the exception of the price cut on the iPhone. This, coupled with the lower prices and higher capacities across the iPod line, suggests that gross margins could come under near-term pressure.

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Apple iPod Touch Gallery

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Introducing the new Apple iPod Touch

Steve Jobs today at the Apple's "The Beat Goes On" Special Eventunveiled the new revolutionary iPod called the iPod Touch. Here are some of its features:
• Introducing the "iPod touch" - 8mm thick (thin) multi-touch UI...
• Same size as iPhone, but thinner.
• Wi-Fi. 3.5-inch diagonal multi-touch display
• 802.11 b/g Wi-Fi
• Same UI as iPhone, zoom, pinch, spread, etc. YouTube via Wi-Fi included
• Comes with Safari Web browser
• Sensor for auto landscape viewing
• Apple's first Wi-Fi touch product to ship worldwide
• iPod touch battery: 22hrs audio, 5hrs video playback
• 8GB for $299, 16GB for $399 - to ship "this month, in just a few weeks by 28th September"
• The UK price is £199 for the 8GB model, and £269 for the 16GB model. The Apple UK store has also like the US store set a date of 28th September for shipping.
• Get songs from the new iTunes Wi-Fi Music Store.
• iTunes Wi-Fi Music Store: same prices, full library as iTunes Store
• Dock the iPod touch and it syncs to your Mac or PC
• Component video output to television is supported by iPod touch at 480i or 576i resolution.

The new Apple iPod Touch will start shipping worldwide from the 28th of September.

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