Apple sold a record 22.7 million iPods during the holiday quarter

Apple announced its first quarter results for 2009 today which saw the best quarterly revenue and earnings in its history. Apple sold a record 22.7 million iPods thanks to the holidays. This is a three percent jump as compared to what they sold in the same quarter last year. It also sold 4.363 million iPhones in the quarter, an 88 percent increase year-over-year. However this is down from 6.89 million units in the previous quarter.

Sales of Other Music Related Products + Services were up 25% over the year-ago quarter, and up 22% from Q4 2008, to $1.011 billion total. That category includes iTunes Store sales, iPod services, and revenues from Apple and third-party iPod accessories. Interestingly international sales accounted for 46 percent of the quarter’s revenue.

Steve Jobs, Apple’s CEO said “Even in these economically challenging times, we are incredibly pleased to report our best quarterly revenue and earnings in Apple history—surpassing $10 billion in quarterly revenue for the first time ever”.

According to Apple CFO Peter Oppenheimer, customers love the sleek design and colors of the fourth-generation iPod nano. He also said the wide variety of Apps and games set on the App Store have helped iPod touch establish as gaming, entertainment, and communications platform.

As per the latest data from the NPD Group, iPod MP3 player marketshare is over 70% in the U.S., and gained in international markets as well, with marketshare of over 70% in the U.K. and Australia, over 60% in Japan, and over 50% in Canada.

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